An up-to-date solution features auto-adaptation of image specs per user device, rather than having to store several image renditions, by predefining policies for auto-scaling, sizing, and cropping.
Your Digital Assets Management platform (DAM) is central to your media workflow. An image optimization solution should either be perfectly compatible with your DAM, or offer one if you are ready to upgrade.
To preserve user experience while presenting extreme image quality, the solution must be able to compress and choose the image format to be served on the fly and in a lossless way.
An image optimization solution should be fronted by the most renown CDNs. This adds speed to the transfer of images, on top of your image weight savings.
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Why Image Optimization Matters
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Superb Visual Experience
Allow the user to engage with your website faster, consume richer content, and increase turnover. We promote solutions that enhance the speed and quality of content display.
Fulfill the potential of visible SEO benefits in the medium term. Image quality is an important factor in Google SERP ranking. It applies to text-based searches, and even more so to image-based ones.
Save time & storage on multiple image renditions. Chain automated DAM transformations to save the running of specific effects on your images.
Look Better Anywhere
Optimize & enhance both your website images and those you promote via third parties, like social platforms, media channels, or marketing partners.
Usually not. Most solutions in our portfolio are easily integrated, via CMS plugins or DNS CNAME which routes traffic through a dedicated Hostname. Some other Solutions, especially those offering a DAM, require you to actively/passively upload images to their DAM. Even so, the default configuration enables automatic optimization.
Yes. Part of the optimization is determining the optimal image file format to serve to each client. For instance, Chrome browsers mostly prefer .webp over .jpg or .jpeg.
Generally, improvements to your performance start reflecting in your SERPs after 5-6 months. Do remember that this process is owned and controlled by the search engines, and not by your providers.