24th March, 2014
1 Min read
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Recently, WebPerformanceToday issued a case study called “State of the Union for ecommerce web performance“. The findings are related to speed of ecommerce site and are confirming what we already know – the web is getting slower.
While the median top 500 ecommerce website homepages took 7.7 seconds to load a year ago, it now takes 9.3 seconds to load (21% slowdown). There are many reasons for that, but let’s take a look at the infographic below:
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Infographic source: WebPerformanceToday
So what can you do today to increase the load times for your ecommerce store? Let’s see a couple of action items:
- Check your loading time (we suggest Pingdom)
- Get the sitewide speed insights from Google Analytics
- Calculate the lost revenue via our ecommerce conversion loss calculator
- Optimize Images (they take up 60% of an average storefront page)
- Use managed DNS service
- Deploy a Content Delivery Network (if you don’t use it already, but if you do – we can make it even faster)
- Optimize for Tablets
