The Great Web Slowdown and What Can We Do About It

Recently, WebPerformanceToday issued a case study called “State of the Union for ecommerce web performance“. The findings are related to speed of ecommerce site and are confirming what we already know – the web is getting slower.

While the median top 500 ecommerce website homepages took 7.7 seconds to load a year ago, it now takes 9.3 seconds to load (21% slowdown). There are many reasons for that, but let’s take a look at the infographic below:

Infographic source: WebPerformanceToday

So what can you do today to increase the load times for your ecommerce store? Let’s see a couple of action items:

• Check your loading time (we suggest Pingdom)
• Get the sitewide speed insights from Google Analytics
• Calculate the lost revenue via our ecommerce conversion loss calculator
• Optimize Images (they take up 60% of an average storefront page)
• Use managed DNS service
• Deploy a Content Delivery Network (if you don’t use it already, but if you do – we can make it even faster)
• Optimize for Tablets