Transactional Email Best Practices

Internet marketing! The biggest evolving skin of marketing is tied all together through transactional email. There are basically two kinds of marketing email: direct email and transactional email. What’s transactional email?

Transactional email is an application-generated message triggered in response to an action a user has taken on your website, from an e-mail, or via another application. Basically, it is email sent to an individual based on some action. It could be:

How One AI-Driven Media Platform Cut EBS Costs for AWS ASGs by 48%

How One AI-Driven Media Platform Cut EBS Costs for AWS ASGs by 48%
  1. an action they took directly
  2. an action they were the target of
  3. perhaps even inaction on their part

Did you ever sign up for a website? Yes? Oh, look, a welcoming mail. You just signed up for the “transaction”. An example of an action happening to a user might be the familiar; we all receive alerts we all receive from our favorite social networking sites. In these cases the action was taken by other users, but the recipient was the target of the action, so they receive a notification email letting them know something of interest happened. The primary purpose of a transactional email is to convey information regarding the action that triggered it. Transactional emails are also referred as “triggered”, “automatic”, “real-time” or even “personalized”.

You may receive a transactional email when you: sign up for a service, site, or newsletter, forget your username or password, and request a new one, make a change to an account profile, have updates or notifications sent from an account, make a purchase or donation online…

Latest Articles

How Optimizing Kafka Can Save Costs of the Whole System

Kafka is no longer exclusively the domain of high-velocity Big Data use cases. Today, it is utilized on by workloads and companies of all sizes, supporting asynchronous communication between even small groups of microservices.  But this expanded usage has led to problems with cost creep that threaten many companies’ bottom lines. And due to the […]

29th September, 2024
Migrating Volumez RedHat VMs into Amazon Linux 2 for higher effective discounts rate of Saving Plan

A cloud data infrastructure company relied on extensive use of multiple instance types to test its products. But this made it difficult to optimize costs – a fact which had begun to impact their ability to scale the business.   The GlobalDots team helped the company identify and implement a new infrastructure configuration that both saved […]

19th September, 2024
How Yuki Achieved SOC 2 Compliance 6x Faster

Overview A fast-growing Snowflake optimization platform was missing out on customers because they didn’t have the right data security compliance. Through multiple consultations and extensive vendor-testing, the GlobalDots team selected a solution to provide both tech and human support, helping the company achieve SOC 2 compliance within just 3 months – and win new customers […]

16th September, 2024
Agile Content partners with GlobalDots to revolutionize CDN management ahead of IBC 2024

New partnership between Agile Content and GlobalDots promises to introduce automated multi-CDN solutions, optimizing content delivery and easing provider management for broadcasters worldwide. Amsterdam, Netherlands, September 9th, 2024 – Agile Content, a leading provider of digital TV and video distribution solutions, proudly announces its strategic partnership with GlobalDots, a global leader in cloud performance optimization and […]

Miguel Fersen Director for Iberia and LATAM, GlobalDots
12th September, 2024

Unlock Your Cloud Potential

Schedule a call with our experts. Discover new technology and get recommendations to improve your performance.

    GlobalDots' industry expertise proactively addressed structural inefficiencies that would have otherwise hindered our success. Their laser focus is why I would recommend them as a partner to other companies

    Marco Kaiser
    Marco Kaiser

    CTO

    Legal Services

    GlobalDots has helped us to scale up our innovative capabilities, and in significantly improving our service provided to our clients

    Antonio Ostuni
    Antonio Ostuni

    CIO

    IT Services

    It's common for 3rd parties to work with a limited number of vendors - GlobalDots and its multi-vendor approach is different. Thanks to GlobalDots vendors umbrella, the hybrid-cloud migration was exceedingly smooth

    Motti Shpirer
    Motti Shpirer

    VP of Infrastructure & Technology

    Advertising Services