How to Get Your Website Speed Insights from Google Analytics

Google Analytics or other web metrics solutions can provide an abundance of insights from  your visitors. However, you need to set it up correctly and focus on the metrics that are important for your business. In this post we’ll cover some basics to set up your Google Analytics account and gather insights to optimize and boost performance of your website.

Dashboards

Dashboards are an excellent way to have a quick look at what’s happening on your website. I’ve prepared a custom dashboard that will help you quickly look at the most important data for your website speed:

Book a demo today to see GlobalDots is action.

Optimize cloud costs, control spend, and automate for deeper insights and efficiency.

Book a demo today to see GlobalDots is action.
  • Pageviews and Avg. Page Load Time
  • Average Redirection Time
  • Average Domain Lookup Time
  • Average Server Response Time
  • Average Page Download Time
  • Average Page Load Time
  • Average Server Connection Time
  • Visits and Page Loads by Service Provider
  • Visits and Pages by Browser
  • Load Times by Browser
  • Visits and Bounce rates by Browser
  • Overall Visits

You can download / import the dashboard by clicking this link and adding it to your Google Analytics profile: https://www.google.com/analytics/web/permalink?uid=2AmqTj65QyybBdMCpVnmIQ

You can see what this dashboard will look like in she screenshot below:

Website speed dashboard showing page load times and response metrics by country and browser.

Custom reporting

Another nice way to get insight into how fast your website is, is by creating custom reports. In the following example, I will show you how to compare goal completion data with average page load time per country.

  • Navigate to Custom Reports > Create Custom Report
  • Name your report (something like “Avg Speed vs. Goals per Country”)
  • In the Metric Group add:
    • Goal Completions
    • Goal Conversion Rate
    • Average Page Load Time
  • In the Dimensions Drilldown add Country / Territory

And now you can see how many registrations you have per country. You can also do that on the city-level or any other Dimensions Drilldown. You can also use filters to finetune data and see the performance over time, or use advanced segments to filter by traffic type (search, direct, social).

Screenshot of a reporting interface showing conversions per country and page load time settings.

Site performance and speed

One of the most important information you can gather from Google Analytics is a Site Speed report (go to Content > Site Speed). I especially like Page Timings (navigate to  Content > Site Speed > Page Timings). On the additional tab you can see a drilldown to specific percentage of the users and how fast your site loads. You will get a nice overview of how much performance boost you can get by speeding up your site (not to mention conversions & sales).

A data chart showing site speed page timings and load times from 2012.

Additional Dashboards

Although additional dashboards and insights are not a cruical part of this post (website speed is), I am too tempted to share them. Depending on your type of website you can gather fantastic insights, so just import them into your analytics account and share with your colleagues.

AdWords report: https://www.google.com/analytics/web/permalink?uid=CRjDRcIcQAmf3gK7Y6Cu3Q

Mobile vs non-mobile: https://www.google.com/analytics/web/permalink?uid=bMg5P09NSZCciy0_bz6KnA

SEO & Ecommerce: https://www.google.com/analytics/web/permalink?uid=aflgS1ECSQ6ogjuLwrHbeQ

Social Dashboard: https://www.google.com/analytics/web/permalink?uid=JZYLvgxeSwCcJMtWyV0CIA

You can find additional dashboards on DashboardJunkie (and even submit your own).

Final Notes

Even with this insights, you will never know how much performance boost you can get because the data provided by Google Analytics is only the data based on visits that you receive (and you need to have a lot of visits from specific locations).

When you want to get the best performance, you need to see how your website will behave in specific locations. We suggest using Cedexis to find out how how good are specific services in specific countries.

Advertisement for GlobalDots highlighting website speed,reliability,and availability with a call to action to learn more.

About GlobalDots

With over 10 years of experience, GlobalDots have an unparallel knowledge of today’s leading web technologies. Our team know exactly what a business needs to do to succeed in providing the best online presence for their customers. We can analyse your needs and challenges to provide you with a bespoke recommendation about which services you can benefit from.

GlobalDots can help you with the following technologies: Content Delivery Network, DDoS Protection, Multi CDN, Cloud performance optimization and infrastructure monitoring.

Latest Articles

10 API Security Best Practices for 2025

APIs are the backbone of today’s interconnected software. They power everything from mobile apps and SaaS platforms to internal microservices and partner integrations. But their rapid growth has left many security teams flat-footed. In 2025, many attackers prefer to exploit API misconfigurations hiding in plain sight. What used to be fringe cases (token leakage, zombie […]

Ganesh The Awesome
23rd June, 2025
API Security in 2025: Practical Assessment & Modern Protection Strategies

APIs are no longer an edge case. In 2025, they’re a core requirement for maintaining trust, compliance, and operational continuity. As organizations build more API-driven systems—from customer apps to internal microservices—the exposure risk compounds. And quickly, too. Even mature security teams are finding that traditional tools can’t keep pace with the volume, velocity, and nuance […]

Ganesh The Awesome
23rd June, 2025
MVP to Production-Grade: How to Fix Scaling Bottlenecks Before They Break You

This webinar & podcast are built for founders, CTOs, and VPs navigating the critical shift from MVP to production-grade infrastructure. Learn how to avoid scaling pitfalls, build resilient systems without over-hiring, and make the right decisions now to support rapid, sustainable growth. Join us to unlock practical strategies and real-world lessons from companies that have […]

Ganesh The Awesome
12th June, 2025
SAST vs DAST vs IAST: Application Security Testing Explained

A great majority of security flaws are introduced during development, but most aren’t found until much later, when they’re costlier to fix. That delay is precisely why application security testing (AKA AppSec testing) needs to occur early, frequently, and at multiple layers. SAST, DAST, and IAST are designed to do just that. But too often, […]

Shalom Carmel
10th June, 2025

Unlock Your Cloud Potential

Schedule a call with our experts. Discover new technology and get recommendations to improve your performance.

    GlobalDots' industry expertise proactively addressed structural inefficiencies that would have otherwise hindered our success. Their laser focus is why I would recommend them as a partner to other companies

    Marco Kaiser
    Marco Kaiser

    CTO

    Legal Services

    GlobalDots has helped us to scale up our innovative capabilities, and in significantly improving our service provided to our clients

    Antonio Ostuni
    Antonio Ostuni

    CIO

    IT Services

    It's common for 3rd parties to work with a limited number of vendors - GlobalDots and its multi-vendor approach is different. Thanks to GlobalDots vendors umbrella, the hybrid-cloud migration was exceedingly smooth

    Motti Shpirer
    Motti Shpirer

    VP of Infrastructure & Technology

    Advertising Services