3rd December, 2014 4 Min read
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The impact of DDoS attacks is much more than meets the eye. Not only can these attacks inflict huge economic losses, they can also have a serious impact on the reputation and image of the victimized company or organization. Research has shown that it takes at least 10 hours before a company can begin to resolve an attack, while it takes 4.5. hours on average before the attack even gets detected and an additional 4.9 hours before mitigation can begin. The average cost of an attack like that is $100,000 per hour, meaning that a DDoS attack can cost 1$ million before an Internet-reliant firm even starts to mitigate the attack.
A survey of North American companies operating across all verticals found that 60 percent experienced a DDoS attack during 2013—a big jump from only 35 percent the year before. 37% of the firms surveyed have reported costs of $5000-$20,000 per hour. In order to protect your company, you need a mitigation protection in place, to keep both your brand reputation and IT infrastructure out of harm’s way. Any web solution must fit the business requirements.
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Defending against DoS attacks occurring at the network layer requires a network architecture that can absorb large blasts of traffic and that filters all traffic so that only web traffic is permitted onto the network. Every business is different and requires a different approach. These are the key questions to ask when it comes to choosing a DDoS mitigation solution:
Traditional solutions on which many companies have relied oversize the bandwidth and adopt complex hardware such as firewalls and load balancers. This approach is considered by many experts costly and in many cases ineffective that’s why companies are choosing the cloud-based DDoS protection and direct management of DNS services optimize the response to malicious event. Another advantage of this choice is the sensible reduction of investment in equipment and infrastructure and of course the reduction of the costs of management typical of hardware solutions.
Cloud-based services live outside of a company’s data center in order to secure traffic before it reaches company infrastructure. There are two primary types of Cloud-based anti-DoS/DDoS services: those that route suspicious traffic to a centralized location where malicious traffic is filtered out, and Website Protection Services that utilize CDN to absorb and inspect malicious traffic across a distributed network of servers to shield company websites and applications.
The increase of the number and magnitude of DDoS attacks is stressing the need to adopt proper countermeasures and implement mitigation techniques. DDoS detection is a critical phase of the mitigation process, the prompt response of defense systems could limit the damage and in some cases neutralize the threat.
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