2014 Review, Bot Report, New TV World and more news
Akamai’s 2014 review
One of the main highlights in thendustry industry this year was the fact that smart devices and Web technology were used to consume media and to complete a lot more work. Akamai streamed a number of major worldwide events both in 2013 and in 2014, but the FIFA World Cup 2014 was by far the biggest sporting event in terms of Internet traffic that we have seen at Akamai (6.9Tbps during the Netherlands-Argentina match). The World Cup was consumed through various mobile and desktop devices.
The low point was the size and volume of DDoS attacks this year; in Q3 2014, Akamai mitigated 17 attacks of greater than 100 Gbps each, with the largest totaling 321 Gbps.Attackers have been deploying new methods of attack and have upgraded older methods, resulting in four times the number of attacks in Q3 2014 than in the same corresponding in the previous year. Internet routers and IoT devices were often the targets of the attacks. Paid video streaming is projected to be the main revenue generator. The ability to protect online content from unauthorised use and redistribution and top notch security will be a imperative for 2015.
For the whole 2014 summary, click to TheStar.
2014 Bot Traffic Report
Bots are the Internet’s silent majority.This year bot traffic volumes decreased to slightly 56 percent of all web visits—a reversal of the upward trend observed over the past two years, but still the majority of website visitors. The Feedfetcher bot—associated with the Google Reader service – is still active as ever, while the decline in RSS bot activity went across the board. This broad downward trend is RSS bot activity the main reason for the approximately 10 percent drop in good bot activity and is another indication of the slow demise of RSS services. In 2014, the bot filtering began to increasingly rely on reputation and behavioral analysis. Impersonator bots are projected to increase in 2015, having a steady 29-22% annual growth over the last 3 years.
Check the full report at Incapsula blog.
Wristband notices when you fall asleep and records your TV show
Wearable technology is one the latest trends when it comes to tech. KipstR was developed by teenagers Ryan Oliver, 15, and Jonathan Kingsley, 14, students at Manchester Creative Studio, in conjunction with TV and broadband provider Virgin Media. Virgin Media says the device could also be used in the future to determine a user’s emotional reaction to a show, helping it suggest similar programmes. The team is also exploring how KipstR could control other connected devices at home, such as central heating. The prototype features a spark core chip, pulse oximeter, push button, sleep mode indicator and a small LiPo battery.
Check the full story at Mashable.
How Data Management Aids Customer Engagement This Holiday Season
Why is it necessary to launch big data projects in advance of the holiday season? Data management on such a large scale requires careful planning, and company objectives must comply with data privacy and security standards, whether legislative or otherwise. 83% of business-to-business (B2B) companies are either upgrading their e-commerce platform or planning to in the next six months. An off-the-shelf solution rarely provides the necessary insight. Once the big data parameters are defined, data management becomes an automated process that monitors customer behaviour in real time, responding in accordance with personalised solutions for each visitor. Time of purchese, type of device used, history, customer behaviour, location and similar info can be very useful at providing special offers and marketing improvement. Big data platforms make the ideal bargain for customer identification and marketing strategy development.
Check the full article at RackSpace blog.
Finding Success in the New TV World
Industry analysts suggest that the market incumbents wont find a profitable balance between their current pay TV model and the new world of Over The Top (OTT) distribution, but there’s an opportunity for a provider to create a new model that will deliver great viewing experience and customer satisfaction. The key will be a provider’s ability to rapidly iterate and experiment to find the right balance of the core ingredients in a new offering. There are 4 main components crucial to the success of the new model:
- Content – access to all content, access to some, live versus on demand, bundled or unbundled, all of these content combos will be tested
- Price – content distributors and owners alike will have to determine how to segment the market to find the price points that bring in new customers without cannibalizing their current base
- Advertising – as more live linear channels launch online creating a traditional sit-back television experience, the more we will see advertising as part of that experience
- Windowing – simulcast, day and date, delayed access, limited binge windows or trial periods are more options OTT services can fine tune to drive viewer behavior and value
Using software and cloud-based services opens up OTT innovation because it’s so much easier to integrate various components of the workflow. iStreamPlanet and Level 3 are working together to create global, end-to-end, live IP video delivery solutions that enable the rapid deployment of these complex live linear workflows.
Full article at Level3 Blog.