Most Consumers Still Don’t Know How Brands are Using Their Data

GlobalDots
1 Min read

Despite the past year’s global focus on GDPR and other data privacy regulations designed to give consumers more power over their data, more than half (55 percent) of consumers still don’t know how brands are using their data, according to the Acquia survey of more than 1,000 U.S.-based consumers.

Reduce your AWS costs by over 50%

Discover your Cloud Saving Potential – Answer just 5 simple questions. AppsFlyer, Playtika, Lufthansa, IBM, top leading companies are already using our FinOps services.

Reduce your AWS costs 
by over 50%

On top of that, 65 percent don’t even know which brands are using their data.

Additional key findings from the survey include:

  • 59 percent of consumers wait at least a month before sharing any personal data with brands
  • 49 percent of respondents are more comfortable giving personal information to brands with a physical store presence
  • 65 percent of respondents would stop using a brand that was dishonest about how it was using their data

California’s CCPA data privacy law and Maine’s Internet privacy protection bill, some of the most restrictive in the nation, are standing behind the consumers who want to understand and control their data – and other states are following. Brands trying to reach those consumers will need to act accordingly, and the stakes are high.

web security basics

Read more: Help Net Security

Latest Articles

Project FOCUS: A New Age of FinOps Visibility

It’s easy for managers and team leaders to get caught up in the cultural scrum of FinOps. Hobbling many FinOps projects, however, is a lack of on-the-ground support for the DevOps teams that are having to drive this widespread change – this is how all too many FinOps projects become abandoned on the meeting room […]

Nesh (Steven Puddephatt) Senior Solutions Engineer @ GlobalDots
27th March, 2024
Optimize Your Cloud Spend with a FinOps Maturity Assessment

Achieving FinOps is a tall order: it demands a degree of organizational self-awareness that some companies are constantly battling for. Consider the predicament that many teams find themselves in: while their cloud environments may contain a number of small things that could be optimized, there are no single glaring mistakes that are consuming massive quantities […]

Nesh (Steven Puddephatt) Senior Solutions Engineer @ GlobalDots
27th March, 2024
Terraform Best Practices Checklist

Enhance your Terraform skills with 13 proven techniques curated by our DevOps experts. Gain insights on module optimization, state file management, advanced version control, and many more key topics.   Reduce your AWS costs by over 50% Discover your Cloud Saving Potential – Answer just 5 simple questions. AppsFlyer, Playtika, Lufthansa, IBM, top leading companies are already […]

Developer AXE-WEB
27th March, 2024
Efficient Cluster Management

Developers and DevOps teams, it’s time to make Kubernetes simple, efficient, and easy to manage. Download our comprehensive guide to efficient cluster management to learn how to turn Kubernetes into a well-oiled machine. This guide offers: Reduce your AWS costs by over 50% Discover your Cloud Saving Potential – Answer just 5 simple questions. AppsFlyer, […]

Developer AXE-WEB
27th March, 2024

Unlock Your Cloud Potential

Schedule a call with our experts. Discover new technology and get recommendations to improve your performance.

Unlock Your Cloud Potential