Mobilegeddon is Here, But is Your Mobile Site Fast Enough?

GlobalDots
2 Min read

Google released a mobile update to it’s search algo yesterday and it’s a great news for everyone that invested in Responsive Web Design (RWD).

According to Google, this update:

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  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

You can test your mobile site here.

First report says that there are 4.7% more mobile-friendly sites than 2 months ago – well great job Google for improving the mobile user experience.

How to keep your mobile site fast and user friendly

Building well-designed mobile websites is a common practice nowdays, since the mobile megatrend has taken over the web.
More than 80% of people are disappointed with the experience of browsing Web on mobile devices and would use their smartphones more if the browsing experience improved. 64% of smartphone users expect websites to load in 4 seconds or less, while the average website takes more than twice that amount, at 9 seconds.

Image source

Desktop sites are at an advantage over mobile versions of these sites in regards to page load time. Mobile sites have some extra factors affecting their loading time, such as:

  • smaller browser cache memory
  • slower parsing of Javascript
  • slower parsing of HTML
  • slower network connections

You should consider using these practices to ensure your mobile site loads faster and gains points for being user friendly;

1. optimize caching
Mobile caches, unlike desktop browser caching, cannot hold a large amount of content. Hence, mobile browser caching affects the page loading speed of mobile sites. You can take care of this problem, thanks to the HTML5 Web Storage Application. It’s a common practice, popular among mobile browsers

2.reduce parsing of JavaScript
Page load time is increased when the mobile browser parses JavaScript on the site. By reducing the dependency on JavaScript to render a page or deferring the parsing of unnecessary

Our detailed tips on how to improve mobile-friendly sites are available here.

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