31st March, 2014 4 Min read
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“The 42nd set of price cuts in the 8 years of Amazon’s cloud existence, came at the AWS Summit in San Francisco,” reports GigaOM. Their S3 services are now available with 51% reduction on average, the price decreased from 36% to 65%. Their EC2 services are now from 10% to 40% lower in price, and RDS prices are reduced up to 28%. AWS cut in prices is a response to Google’s dramatic cutsin storage prices, while both are pushing to become the low-cost cloud provider. “Amazon has cut cloud pricing 42 times in 8 years largely without any competitive pressure. Now that there is competitive pressure, I’m betting the speed of those changes will accelerate,” concludes Barb Darrow at GigaOM.
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For the full comparison with Google and detailed price breakdown, read the full article here.
“Databases and clouds are now tightly coupled, in case you haven’t noticed,” Linthicum commented upon GigaOM Structure Data Conference in New York. “Database are changing,” he continues. “The days of big SQL databases are rapidly coming to an end, at least for new systems development. Today’s databases need to be big, a petabyte or more at minimum, and scale to performance levels that were science fiction just a few years ago.” The reasons for this, as listed by Linthicum, are that we have easy-to-use and auto-scaling virtual machines available, that we have the ability to deliver data using data services that combine behavior and information. Cloud-based data services are becoming complex, and growing in numbers to support operations such as storing and accessing the cloud data. Cloud, on the other hand, provides the ability to change and grow in scale. “The links between clouds and databases are tightly coupled, and will only become tighter as time marches on,” Linthicum concludes.
Another breakdown from Cloud Tweaks brings a list of ten cloud-based start-up companies that gained most attention in the sector, recently.
Read the full description of all 10 start-ups here.
Cloud infrastructure in Europe: the scale, the price, the innovation is being looked into in a report that identifies and categorizes disruption vectors, brings company analysis, i.e. profiles a set of significant solution providers in the area, with further outlook and predictions by Paul Miller. Apparently, those companies with a strong multi-site European presence found themselves at an immediate advantage among others. Also, security and data territoriality remain the biggest concern, and thus, points of differentiation. Amazon Web Services seem to dominate in all vectors, at the moment, but each provider comes with its own merit.
Image 1 – European Cloud Infrastructure in 2014
You can read the disruption vectors above, and the full paper is available to subscribed users here.
The annual AWS Summit in San Francisco was held on March 26, 2014. Price drops are the biggest news, as reported above. Some other keynotes and messages are captured at Enterprise Software Musings website here. AWS is turning 8, AWS is the market leader, AWS is secure, AWS ships product, AWS keeps innovating, AWS keeps bringing out new instance types for lower cost and better enabling next generation apps (HS1 and M3 instances), AWS is most complete, was obviously the message that was meant to get across. Follow the #AWSSummit hashtag on Twitter to get more results on this.
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