- Users begin to drop off a site when its response time is longer than 2.5 seconds according to latest usability research. (Source: Forrester Research)
- 80% of internet users stop watching a video if it buffers.
- 100ms load time increase for Amazon.com = to 1% loss of their revenues.
- 1 second load time increase for an e-commerce = 7% loss in conversions, 11% fewer page views and 16% decrease in customer satisfaction. (Source: Aberdeen Group)
- 1 second load time increase of an enterprise application leads to one hour saved each day per employee.
- Page load time is one of the many factors that determine where in the SERPS (Search Engine Results Pages) Google places your website.
- China, India and Indonesia counts for more than 50% of worldwide new Internet users.
- Global mobile traffic is growing rapidly to more than 10% of Internet traffic.
- 20% better performance of France Television websites resulted in approximately 10% more page views and revenues.
- Average Revenue per User (ARpU) is still 2-5X lower on mobile than desktop devices because of poor experience