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Bye Login, Hi Unlock: Online businesses like retail, entertainment & consumer finance, are under increasing pressure: Competition is fierce, and cyber threats risking their users and reputation evolve by the hour.
In this climate, traditional user authentication quickly goes outdated: Usernames, passwords, and CAPTCHAs aren’t only a UX disaster or a support headache; They’re also a security weakness, easily compromised by automated fraud.
Passwordless authentication, through FIDO2 WebAuthn standard, is already gaining traction in workforce security. In 2022, it finally becomes available to B2C businesses seeking to protect end users and becomes a new global norm for user authentication.
