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Last Week in Performance Industry - August #1 Edition

New In-Memory Databases: The Case of MemSQL

Nikita Shamgunov and Eric Frenkiel that initially met at Facebook bootcamp are working on a new project, and a company of their own - MemSQL. MemSQL, that is said to mimic the Facebook machine, offers an in-memory database, and according to Wired, "it is at the forefront of a much larger effort to move the world’s digital data off the hard disk and into memory — a trend that will ultimately let us juggle “Big Data” not only with greater speed but with greater accuracy." MemSQL is, however, just one of several in-memory databases, which can handle both data analysis and the high-speed data transactions, and the concept of a database that runs in computer memory is not exactly - new. Frenkiel thus explains: "MemSQL represents a new breed of in-memory database — an in-memory database specifically designed to operate across a large number of machines."

Read more from Wired.


Mobile Devices: More Popular than TV

"This year, Americans will spend one hour each on phones AND tablets," says VentureBeat. According to recent research by eMarketer, "the average Jane will use about 5 hours of her time each day to absorb media online: to browse Facebook, play Plants v. Zombies, get lost in Buzzfeed posts, Google “psoriasis,” and indulge her every online, desktop, mobile, and tablet-based whim. Meanwhile, she’ll spend a mere 4 hours and 31 minutes watching TV, mostly DVR’d NFL playoffs and Big Bang Theory reruns." Basically, in 2013 more Americans are expected to spend time on digital devices, than they are on TV. Add to this the fact that mobile searches have quadrupled in the last year, that over 70% of smartphone users that see TV, press or online ad, do a mobile search for more information, but almost 80% of large online advertisers still do not have a mobile optimized site - the switch in eMarket paradigm needs to happen soon.

Read the news from Venture Beat.


Software Defined Data Center Technologies: The Future

Why enterprises should consider software-defined data center technologies, Frank J. Ohlhorst titles its research paper. "The changing focus from hardware-based infrastructure products to software-based solutions is spawning a new ideology in the data center," he claims. "Backed by virtualization technologies, hardware abstraction, and the quest for instant scalability, IT leaders are looking to build data centers that are - abstracted from legacy hardware." The paper further inspects the current market status, takes a look at software defined data center (SDDC) technologies in depth, with trends to watch, companies to watch, as well as potential inhibitors to the adoption. Software based solutions could introduce more flexibility, reduce costs and fuel the drive towards - the cloud, and SDDC could also bring benefit to modern data center, according to Ohlhorst.

Find the full paper at GigaOM.


Coming Up: Facebook News Feed Event


The future of the news feed on Facebook is to be revealed on August 6 at the Facebook News Feed event that will be live streamed and aimed at the press. In an official release, Facebook announces that they will be "talking about News Feed, and taking a deeper look at the ranking algorithms that determine which stories appear at the top of your feed. We’ll be discussing a specific update to organic ranking that’s coming up.” The feeds are getting cluttered, and most people don't even understand how some feeds get to be shown on Facebook, and some do not. "TheNews Feed ranking algorithm, unofficially known as “EdgeRank,” uses how close you are to someone, how popular a post is with others, how recently it was published, and many other signals to decide which of the huge numbers of posts and actions that your friends generate appear and how prominently," as explained by TechCrunch. EdgeRank understanding is important and the streaming event is expected with much excitement among industry leaders and advertisers.

Read more from TechCrunch.


LinkedIn Q2 Revenue: $363.7 Million

LinkedIn network with more than 238 million members reported revenue for the second quarter to be $363.7 million, an increase of 59% compared to $228.2 million in the second quarter of 2012. "Accelerated member growth and strong engagement drove record operating and financial results in the second quarter," said Jeff Weiner, CEO at LinkedIn. "We are continuing to invest in driving scale across the LinkedIn platform in order to fully realize our long-term potential."

LinkedIn has thus swept past its Q2 target, and expects to deliver $383.79 million in revenue in Q3.

It is important to note that LinkedIn revamped its mobile phone experience with the introduction of new iOS and Android apps. Mobile activity has increased, with mobile homepage engagement rising over 40%, and increasing levels of social actions, article views, and mobile profile edits when compared to the past version. Also, LinkedIn launched a new version of its flagship Recruiter platform for Talent Solutions customers resulting in increased customer engagement.

Read the full financial results here.


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