8th July, 2019
1 Min read
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It’s 2019 and we still don’t know who the users are. That’s a conclusion that both IT executives and growing security companies are eager to see solved. And according to a report from Research and Markets, that eagerness should drive the advanced authentication market to a 12% compound annual growth rate (CAGR) from 2019 to 2024.
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The real issue in authentication is increasing the confidence in the user’s identity while decreasing the time and effort required for legitimate users to go through the authentication process. It’s a complex problem that has seen proposed solutions as diverse as Google’s Android-based two-factor authentication, Auth0’s Sign In with Apple program, and Arkose Labs’ challenge and response mechanism. Companies are investing in developing winning authentication strategies for a simple reason: Billions of dollars are at stake.
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