Amazon Web Services, an Amazon.com company, announced the general availability of Amazon Personalize, bringing the same machine learning technology used by Amazon.com to AWS customers for use in their applications – with no machine learning experience required.
Amazon Personalize makes it easy to develop applications with a wide array of personalization use cases, including specific product recommendations, individualized search results, and customized direct marketing. Amazon Personalize is a fully managed service that trains, tunes, and deploys custom, private machine learning models.
Amazon Personalize provisions the necessary infrastructure and manages the entire machine learning pipeline, including processing the data, identifying features, selecting algorithms, and training, optimizing, and hosting the results. Customers receive results via an Application Programming Interface (API) and only pay for what they use, with no minimum fees or upfront commitments.